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March Madness

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March Madness refers to the single elimination tournament for NCAA Division1 basketball. The event is extremely popular as CBS Sports and Turner Broadcasting System Inc., paid more than 10.8 billion dollars for the rights to present the Division I Men’s Basketball Championship beginning in 2011 through 2024. The games are aired on CBS, TBS, TNT and truTV Networks.
http://www.ncaa.com/news/basketball-men/2010-04-21/cbs-sports-turner-broadcasting-ncaa-reach-14-year-agreement

With everything else becoming applicable on mobile devices, so has the tournament. March Madness Live is an application provided by the NCAA that allows users to:
• Watch live games on your computer, iPhone, iPad, iPod Touch and select Android phones (requires $3.99 upgrade)
• Listen to games with live radio coverage
• View the brackets by region, round and date to see what’s happening and what’s coming up in the tournament
• Get live box scores and highlights
• Post updates to Facebook and Twitter and track social activity around the tournament
• Get alerts about upsets, close games and more.
• My Channels: Find out where the games are on TV in your area.
http://www.ncaa.com/news/basketball-men/article/2012-02-13/march-madness-live-faq

The tournament is now also using Twitter to increase the interaction for this event. “Twitter is bringing March Madness to the mobile masses”. Viewers can tweet throughout watching the games, and without leaving twitter, they will have the opportunity to watch highlights and replays from a live game.
http://www.usatoday.com/story/tech/2013/03/18/twitter-turner-broadcasting-march-madness/1996539/

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