When marketing one of the most important factors is to know your target. Social media is a popular means by which to advertise in society today and in the near future, however if marketers do not use outlets that are popular within their target audience, the advantage of using social media will be lost.
By understanding where your target audience spends the majority of their time, companies can decide where to allocate the most of their advertising dollars.
According to Nielsen and NM Incite’s latest Social Media Report, consumers continue to spend more time on social networks than on any other category of sites—roughly 20 percent of their total time online via personal computer (PC), and 30 percent of total time online via mobile. Additionally, total time spent on social media in the U.S. across PCs and mobile devices increased 37 percent to 121 billion minutes in July 2012, compared to 88 billion in July 2011.
In order for company’s to continue to take advantage of marketing through the social media trend, the must completely understand where and how to reach their target market. Making advertisements tailored specifically to this group, through the medium used.