Connecting the influence, reach and output of Emerging Media

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March Madness

March Madness refers to the single elimination tournament for NCAA Division1 basketball. The event is extremely popular as CBS Sports and Turner Broadcasting System Inc., paid more than 10.8 billion dollars for the rights to present the Division I Men’s Basketball Championship beginning in 2011 through 2024. The games are aired on CBS, TBS, TNT and truTV Networks.

With everything else becoming applicable on mobile devices, so has the tournament. March Madness Live is an application provided by the NCAA that allows users to:
• Watch live games on your computer, iPhone, iPad, iPod Touch and select Android phones (requires $3.99 upgrade)
• Listen to games with live radio coverage
• View the brackets by region, round and date to see what’s happening and what’s coming up in the tournament
• Get live box scores and highlights
• Post updates to Facebook and Twitter and track social activity around the tournament
• Get alerts about upsets, close games and more.
• My Channels: Find out where the games are on TV in your area.

The tournament is now also using Twitter to increase the interaction for this event. “Twitter is bringing March Madness to the mobile masses”. Viewers can tweet throughout watching the games, and without leaving twitter, they will have the opportunity to watch highlights and replays from a live game.


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Sharing gone Wrong

In a world that is becoming more mobile every day, social media networking is growing. People now urge to Tweet there every thought, upload pictures of themselves or their meals via Instagram, and share videos with the world on Youtube. One of the newest application cravings is for SnapChat.

SnapChat is a free mobile application that allows users to share pictures, for a limited time period (10 seconds at the longest) before the pictures are deleted. I.E. a new flawless applicant for sexting right? Wrong!

Recently at Ridgewood High School, in New Jersey, nude photos of two female students were sent through the application and captured, then posted on Instagram for the world to view, making permanent what was supposed to be a temporary “snap.”

Another instance has resulted in the rape trial of two Steubenville, Ohio teenagers. The teens had “messages, photos and videos from a drunken party incriminated them. Other teens at the party shared videos and comments about the victim on Facebook and Twitter, as well as via graphic text messages. Those postings spread beyond the high school students’ circle, with individuals and groups, such as the hackitivist collective Anonymous, publicizing the night’s events on the Internet. The growing use of smartphones and the rise of Instagram, Twitter and Facebook have helped prosecutors and defense lawyers make their cases.”

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Whats Next

When marketing one of the most important factors is to know your target. Social media is a popular means by which to advertise in society today and in the near future, however if marketers do not use outlets that are popular within their target audience, the advantage of using social media will be lost.

By understanding where your target audience spends the majority of their time, companies can decide where to allocate the most of their advertising dollars.

According to Nielsen and NM Incite’s latest Social Media Report, consumers continue to spend more time on social networks than on any other category of sites—roughly 20 percent of their total time online via personal computer (PC), and 30 percent of total time online via mobile. Additionally, total time spent on social media in the U.S. across PCs and mobile devices increased 37 percent to 121 billion minutes in July 2012, compared to 88 billion in July 2011.

In order for company’s to continue to take advantage of marketing through the social media trend, the must completely understand where and how to reach their target market. Making advertisements tailored specifically to this group, through the medium used.