I want to welcome you all to my new blog! This blog is dedicated towards illustrating the connections between consumers and brands through various emerging media channels. More specifically this blog will discuss the impact that emerging media has on the world today; how it has impacted the way consumers think, the way marketers advertise, and most importantly the way that the two interact.
Emerging media, according to Em Emerging Media “is the evolution of utilizing technology to share information in new and innovative ways. Current trends in marketing include an explosion in digital media with the development and expansion of social networks, blogs, forums, instant messaging, mobile marketing, e-mail marketing, rich media and paid and organic search all the way to offline trends in discovering the power of word of mouth marketing (WOM) techniques and strategies that become a part of integrated media and marketing campaigns.”Today emerging media is based upon interactions. It is more so about eliciting a response or a reaction opposed to simply promoting a message. Over the course of nine weeks we will explore how emerging media has changed our thought process, and the way we interact with one another.